AI+Marketing: Entering the Era of Brand Growth
With China being the largest holder of global AI patents, AI+Marketing is showing unprecedented potential. This article delves into how AI technology can drive brand growth, focusing on the application of Twitter data analysis. It explores Alibaba's Alimama's three AI benefits used in the recent Tmall 618 event, as well as how new technologies and data resources optimize marketing strategies for business success in competitive markets.
Big Data Analysis Tailors Customized Advertising Strategies
In the realm of AI+Marketing, big data is crucial. For instance, by leveraging Twitter data, companies gain deep insights into their target customers' interests and buying habits. During Tmall's 618 event in 2024, Alimama utilized this effectively. By conducting deep learning and analysis of user behavior on social media platforms, they created customized ad content that significantly improved click-through rates and conversion rates. This practice shows how combining AI technology with rich data resources can more effectively engage potential consumers.
Real-time Feedback Enhances Customer Satisfaction
AI plays a significant role not only in planning marketing campaigns but also in follow-up service tracking. Alimama's "Integrated Searching and Seeding" strategy is a perfect example. Supported by AI, brands can adjust displayed content in real-time as customers browse products, ensuring each search provides personalized recommendations. This improves user experience, reduces return rates, and enhances overall customer satisfaction.
Cross-channel Integration Achieves Comprehensive Coverage
Modern consumers use multiple media channels, making single-channel marketing less effective. AI helps synchronize information across multiple platforms, ensuring consistent brand messages are delivered on Weibo, Zhihu, LinkedIn, etc. Zhuoyu Technology integrated the Alibaba Cloud Tongyi large model to achieve seamless cross-channel information for intelligent driving technology. This comprehensive marketing strategy boosts brand visibility and builds stronger trust.
Technological Innovation Reduces Marketing Costs
High marketing costs often burden SMEs. However, advances in AI are changing this. AI algorithms automatically optimize ad placements, such as Alimama's "Abnormal Instant Refund Policy," which automatically screens and intervenes in frequent instant refunds, reducing losses from malicious users. This allows businesses to achieve better results without substantial human resources, thus saving on valuable marketing budgets.
Policy Support Boosts Industry Development
The National Intellectual Property Administration's recent policies have injected momentum into the AI+Marketing industry. The simplified application process and priority review measures support rapid industry growth. Such policies help protect intellectual property rights and promote continuous innovation and development, benefiting AI R&D and service companies. For instance, InnovMed benefited from these policies during the commercialization of its FullDiagnosis AI Medical Large Model in 2024, achieving remarkable results.
Through the above discussion, it is clear that AI technology has immense potential in enhancing marketing efficiency. Now let's introduce a product that perfectly blends AI with marketing—Bay Marketing. This tool not only helps users efficiently acquire potential customer information but also leverages advanced AI to automatically generate email templates, enabling precise email marketing. Whether in cross-border e-commerce, internet finance, or education training, Bay Marketing can provide targeted solutions for different industries. Its global coverage and efficient email distribution mechanism make it easy to expand into international markets.