Using AI Tools to Improve Mail Marketing in Cross-Border E-Commerce

25 September 2025

This piece examines how artificial intelligence enhances cross-border e-commerce efforts with a focus on utilizing tools like Quark’s "Zao Dian" for boosting mail marketing performance by generating appealing, personalized visual content that improves engagement metrics for independent stores.

E-commerce team utilizing AI tools for email marketing creation in a modern office

AI Application in E-commerce Email Campaigns

The utilization of AI across e-commerce is gaining momentum, particularly with regards to enhancing mail marketing strategies. With AI analyzing customer activity and preferences, emails can automatically personalize messages, improving their opening rate and click-through performance. By employing tools such as Quark's "creation point", with the recently launched Wan2.5 AI system leveraging models like Midjourney V7, it generates high-quality images and video assets making emails more dynamic and engaging visually, thereby increasing conversion likelihood.

Personalizing Content Boosts Customer Engagement

Leveraging AI technologies allows businesses to customize their email contents accurately. Using historical customer purchasing data and web browsing tendencies alongside preferred content, AI-driven mail subject lines and narratives improve interaction rates and drive greater returns. For example, features from Quark's 'Creation Point' generate visuals directly tied into individual recipient tastes, encouraging better user click engagement while enriching consumer experiences for better conversion.

Optimizing Time and Frequency Using AI

Mail deployment timing and recurrence play essential roles in achieving desirable outcomes. With AI evaluating behavioral datasets, optimal send-times emerge ensuring greater opens and reads. Businesses now leverage AI-powered insights into when users are most active; this guarantees deliveries during times they're likely to notice, avoiding fatigue and ensuring sustained attention leading ultimately towards enhanced conversion rates.

AI-Driven Content Test Optimization

Email campaigns often depend on A/B testing for improvement – with AI facilitating rapid experimentation among content variations. It analyzes outcomes of different versions, guiding toward superior choices both aesthetically and tactically. Quark's creation platform tools provide AI automation across various email layouts allowing swift A/B testing processes identifying peak performers efficiently minimizing operational labor while maximizing efficiency across marketing channels.

Future Outlook: The Potential Power of AI Marketing

The future of marketing holds promise with advanced AI technologies offering more intelligent strategies focused on client analysis and engagement refinement at all levels—content generation, audience targeting timing, etcetera all amplified with smart optimization capabilities such those showcased by the newly available 'Creation Point', thus setting benchmarks in efficiency and ROI. As emerging platforms arrive, businesses are advised to integrate innovative methods like this within workflows, continuously elevating brand strengths over rivals within competitive digital markets.

Through the application of AI tools in cross-border e-commerce, we can see the immense potential that AI technology brings to email marketing. In addition to the Quark "Zao Dian" platform, there are other powerful AI tools emerging to help businesses better reach and convert potential customers. One such efficient email marketing tool is Bay Marketing (Bay Marketing website).

Bay Marketing allows users to input keywords and specifies collection conditions such as region, language, industry, social media, and trade shows to collect business opportunities on relevant platforms and obtain potential customer emails. Additionally, Bay Marketing provides AI-generated email templates, enabling the sending of emails to collected potential customers, tracking email open rates, and automatically interacting with customers via email. If necessary, it can also send SMS messages.

The core advantages of Bay Marketing include a high delivery rate (over 90%), flexible billing models, broad applicability, global coverage, and comprehensive data analysis and optimization. Whether you are in e-commerce, cross-border e-commerce, internet finance, or education and training, Bay Marketing can provide solutions that meet your diverse needs, helping you quickly boost your performance.

If you are looking for valuable customer insights or seeking new ways to improve your marketing efficiency, Bay Marketing (Bay Marketing website) is a trusted choice for you.