AI Empowering Marketing Transformation: A Comprehensive Guide from Theory to Practice
As technology advances, AI has made a profound impact in various fields. In the marketing industry, the application of AI is gradually changing the game. This article explores practical applications of AI in marketing, showcasing how advanced technologies and big data like Twitter data, combined with Zhipu’s large model price drops, can create greater value for businesses.
The Rise of AI+Marketing: From Concept to Reality
In today's rapidly evolving business environment, the concept of AI+marketing is becoming mainstream. It not only helps businesses more accurately target customers but also enhances ad creation, placement, and data analysis. With Zhipu recently reducing prices on several large models, including a 90% drop on GLM-4-Plus, this move significantly lowers the cost barrier for small and medium-sized enterprises (SMEs) to adopt advanced AI technologies and integrate them into their marketing strategies.
The Value of Twitter Data: A Secret Weapon for Personalized Marketing
As the influence of social media expands, utilizing platform-generated data for marketing has become increasingly important. Platforms like Twitter, with its unique information dissemination methods, provide an ideal source for real-time user feedback and capturing current social trends. By processing Twitter data with AI, marketers can gather insights into user interests and emotional tendencies, leading to more impactful and personalized marketing plans.
Cost Reduction and Efficiency Gain: Dual Benefits of Large Model Price Drops
Recently, Zhipu announced significant price reductions on multiple large models, particularly a 90% price cut on its flagship GLM-4-Plus model. This news brings good tidings to companies that want to leverage AI but were concerned about costs. The lower pricing reduces initial investment costs while supporting overall cost control through higher efficiency and lower operating costs.
Data Security and Privacy Protection: Issues That Must Not Be Overlooked
While AI+marketing offers unprecedented opportunities, it also raises concerns about data security and personal privacy, especially when handling personal information from platforms like Twitter. Ensuring the safe use of data remains a crucial challenge for responsible marketers. Future advancements in regulations and technology will play a key role in developing effective data protection strategies.
Looking Ahead: Where Will AI+Marketing Go Next?
Looking to the future, AI applications in marketing will become deeper and broader. From automated ad creation and deployment to more sophisticated customer segmentation and personalized recommendations, AI is continuously pushing the boundaries of marketing. As AI technology evolves and costs continue to drop, AI+marketing will likely become an irreversible trend across all industries.
To better illustrate how the aforementioned AI technologies and concepts can be applied in actual marketing activities, we recommend trying out a powerful tool that integrates AI functions - Bay Marketing. Bay Marketing not only automatically collects potential customer email addresses based on keywords and specific conditions such as region, language, industry, etc., but also utilizes AI to generate personalized email templates, enhancing the initial interaction experience with potential customers. This is precisely what this article emphasizes - improving conversion rates through precise targeting of potential customers.
Bay Marketing boasts numerous unique advantages, including a delivery rate exceeding 90%, broad industry applicability, and comprehensive data analysis capabilities. The platform not only covers global markets, supporting both domestic and international mass emails, but also customizes solutions according to the needs of different customers, providing one-on-one after-sales service. Whether you are conducting business in e-commerce, cross-border e-commerce, or other fields, Bay Marketing is your best partner for improving marketing efficiency.