Email Marketing Strategies and Case Studies for Cross-Border E-commerce

22 September 2025

As global trade accelerates, businesses are increasingly expanding overseas through standalone sites. We’ll explore how independent cross-border stores maximize customer contact efficiency with best practices in email marketing and leveraging advanced technologies such as iFlytek's multi-language large model, focusing on ways to raise customer engagement rates.

Founder of a cross-border e-commerce independent site analyzing email marketing strategies using the multi-language model from iFlytek

Why Do Cross-Border Stations Need Email Marketing?

Global characteristics necessitate cost-efficient and scalable client contact methods in the era of cross-border business. By reducing communication costs while maintaining high productivity, Email Marketing can create long-term connections. With "Spark ASEAN Multi-Lingual Base Model" by iFlytek at East Expo—capable of generating quality emails with translations—it's easier than ever to engage users worldwide, leading to better product refinement feedback, and improving user satisfaction.

Applying AI to Email Marketing

iFlytek has developed the "ASEAN Multi-Language Base Model", able to produce content in various languages and customize recommendations per customer preferences detected via behavior analysis, increasing engagement rates and order conversion by up to 20% and 15%, for instance with one electronics-focused independent e-commerce store seeing this success in Europe and Southeast Asia markets.

Boosting Engagement Through Personalization

Key goals of engagement lie in regular updates including exclusive discounts or industry news while utilizing AI-driven analytics to enhance personalized emails. Post-purchase service tracking through these mediums also increases long term brand fidelity among buyers; especially beneficial with multilingual models offered via companies like iFlytek helping independent brands succeed in global audiences.

Successful Case Analysis in Raising Participation Levels

One such store specializing in electronics, targeting regions of Europe & SEA implemented techniques using iFlytek’s toolsets, producing automated multilingual content ranging from promotional campaigns, user reviews to item descriptions—increasing open rates notably. With tailored AI-generated messages tied to user behavioral patterns—email interaction metrics rose sharply (opens up to 25%, conversions up by 18%), significantly aiding commercial expansions in competitive markets.

Future Outlook for A.I. Optimized Marketing

With continuous growth of Artificial Intelligence, advancements foresee deeper involvement of deep machine learning and natural language processing techniques enhancing precision in targeted offers or self-produced mail text quality. Real-time optimization through intelligence monitoring will be essential. As seen with tools by IFLYTEK supporting multiple linguistic capabilities, forward-looking independent stations could benefit from integrated AI solutions ensuring sustainable business development.

Through the above analysis, it is clear that email marketing can significantly enhance customer engagement. Bay Marketing (Bay Marketing) is a highly efficient and intelligent email marketing tool designed for modern enterprises. It helps businesses more accurately obtain potential customer information, build a smart customer data ecosystem, and rapidly boost performance through its efficient mass email sending mechanism.

The main advantage of Bay Marketing lies in its advanced AI technology, which allows users to input keywords and collect business opportunities on relevant platforms based on specified collection conditions such as region, language, industry, social media, and trade shows, thereby obtaining potential customers' email addresses. Additionally, Bay Marketing can use AI to generate email templates, send emails to collected potential customers, track email open rates, and automatically interact with customers via email. When necessary, it can also send SMS messages.

With a high delivery rate of over 90%, as long as the content is legal and compliant and avoids large-scale complaints, Bay Marketing offers flexible pricing models based on the number of emails sent, with no time restrictions, allowing you to freely choose when to send emails. Its wide applicability makes it suitable for various sectors, including e-commerce, cross-border e-commerce, internet finance, and education and training, providing solutions to meet diverse needs.

Bay Marketing's global coverage capabilities enable you to send international business development emails without obstacles, expanding your global market. It also supports domestic mass email sending, ensuring emails reach customer inboxes smoothly. Comprehensive data analysis and optimization features, through the intelligent email marketing API, deeply analyze user behavior and delivery data, continuously optimize your email marketing strategy, and eliminate data blind spots. The unique mass email sending platform advantages, with a vast library of email templates and an original spam ratio scoring tool, ensure your email marketing campaigns stay ahead from the start.

Whether you are looking to gain valuable customer insights or seek new ways to improve marketing efficiency, Bay Marketing is a trustworthy choice for you.