AI+ Marketing New Trends: How to Attract Potential Customers Using AI Tools on Social Media

03 March 2025

As AI technology continues to evolve, so do marketing strategies. This article delves into new trends in AI+ marketing and explores how AI tools can be leveraged on platforms like Twitter to attract potential customers. It combines the latest technological developments with valuable insights and practical suggestions.

A marketing manager uses AI tools to analyze Twitter data and generate creative video ads, showcasing innovative applications of AI+marketing.

Importance and Application of Twitter Data

Twitter data is crucial for marketing. By analyzing user tweets, interactions, and behavior patterns, businesses can gain deep insights into their target audience's needs and interests. With advanced natural language processing and machine learning algorithms, companies can more accurately identify potential customers and develop personalized marketing strategies. For example, by tracking trending topics and user hashtags, businesses can deliver relevant ads at the right time, boosting conversion rates.

Application of Sora Video Generation Tool in AI+ Marketing

OpenAI recently announced plans to integrate its Sora video generation tool into ChatGPT, significantly enhancing content creation capabilities for businesses. With Sora, marketers can quickly produce high-quality video content, saving time and enhancing creativity. Especially in the age of short videos, Sora enables companies to create eye-catching ads, improving brand visibility. The integration allows rapid generation of visually appealing ads, making a stronger impact on audiences.

Personalized Recommendations: Core Advantage of AI+ Marketing

Personalized recommendations form a core advantage of AI+ marketing. By analyzing users' past behaviors through deep learning models, AI systems can predict future preferences, delivering tailored recommendations. For instance, on Twitter, companies can use AI algorithms to analyze real-time user interactions and push highly relevant ads, thereby increasing click-through and conversion rates. This customized approach not only boosts user satisfaction but also amplifies overall marketing performance.

Potential of Multimodal Content Understanding in AI+ Marketing

Multimodal content understanding holds great promise in AI+ marketing. By combining visual, audio, and text information, AI systems achieve comprehensive content comprehension for more accurate matches. Netflix, recruiting ML scientists and engineers, is pioneering multimodal content understanding and generative AI in film production—a technique equally applicable to marketing. Businesses can use this tech to create rich multimedia content, enriching user experiences and elevating brand appeal.

Case Study: Companies Successful with AI+ Marketing

Several companies have achieved significant results using AI+ marketing tools. For instance, an e-commerce firm used AI tools on Twitter to analyze customer profiles and pushed highly personalized ads, achieving a sales growth of up to 50%. Similarly, a leading car manufacturer used Sora to create creative video ads on Twitter, substantially increasing brand exposure and user engagement. These examples demonstrate that AI+ marketing is not just a future trend but an effective means to enhance current marketing efficiency.

In the process of using AI tools for social media marketing, it is equally crucial to precisely obtain potential customer information and engage with them. B Marketing (贝营销) is a powerful tool designed to help businesses achieve this goal effortlessly.

B Marketing can gather business opportunities and collect potential customer emails by using specified collection conditions such as region, language, industry, social media, and exhibitions on relevant platforms. Additionally, it can use AI to generate intelligent email templates, send emails to the collected potential customers, record the email open rates, and automatically interact with clients through emails. It can also send SMS messages when necessary.

B Marketing is an efficient and intelligent email marketing tool specifically designed for modern businesses. With advanced AI technology, it helps businesses precisely obtain potential customer information, build a smart customer data ecosystem, and efficiently reach out to new clients, thereby rapidly enhancing business performance.

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