How Much Time Did Short Vedios Take People's Time?
Up to now, my country's short video industry has gone through four stages, namely, the accumulation period, the transformation period, the outbreak period, and the period of exploring new business models. Currently, we are exploring more diversified and deeper business realization models.
Various short video platforms in my country are also actively exploring more diversified and deeper commercial monetization models, such as Douyin opening a product window, introducing more KOL live broadcasts, etc.
With the rapid development of the Internet in China, the scale of Chinese Internet users has increased year by year, and the Internet penetration rate has gradually expanded, providing a strong guarantee for the rapid development of the short video and live broadcast industries. In 2020, the number of Chinese Internet users was 989 million, of which 986 million were mobile Internet users, and the Internet penetration rate was 70.40%; in June 2021, the number of Chinese Internet users was 1.011 billion, of which 1.007 billion were mobile Internet users, and the Internet penetration rate was 71.60%.
The number of monthly active users in the short video industry and the average monthly usage time have also accelerated the development of the short video industry. At the end of December 2020, the number of monthly active users in the short video industry in China was 872 million, an increase of 490 million people over the same period in 2019; the short video industry The average monthly usage time of monthly active users is 42.6 hours per capita, an increase of 12.1 hours over the same period in 2019.
Short videos — typically lasting between 15 seconds to a few minutes — have become one of the fastest-growing trends in China. Packed with music and special effects, they are usually fun and quirky for both their makers and viewers. “Short video is rich in content while short in time, it’s very suitable to kill your fragmented spare time.
Also, I noticed that so many people spend their time on watching short vedios and live stream for several hours, which is so common nowadays. Think about how much time exactly the short vedios took you everyday? What I want to say is that there are so many interesting and meaningful thing you can do, don't waste your time on these thing. It will only make you feel more anxious and insecure about life and work. Just keep silent and learn something more worthy.