The Direction and Value of Brand Design

The VI visual image design in brand design is only a small part of the process of shaping the brand for the company. A series of work such as market research, analysis, positioning, planning, and design are required before establishing a corporate brand image for the company. Establishing the positioning of the brand and the focus of the consumer group is the foundation necessary to shape the image of the brand.

In brand building, brand planning and design must start from the development strategy of the corporate brand, which is also the base work for the company to establish a brand. This is also the key to the success of the leading brand planning. In-depth analysis and focus on brand positioning and consumer groups are also an important basis for creating a new brand.

For brand positioning, it means that the company considers the development direction of the brand from the perspective of development strategy, and clarifies the company's market positioning. When the brand positioning and brand strategy development are clear, the brand visual design is carried out after the brand planning is finalized, such as LOGO design, VI Design, packaging design and related graphic design, etc. Express the company's brand concept through visual communication, so that consumers can recognize and familiarize it. The brand image designed in this way is most easily recognized by consumers.

In today's rapidly changing world, whether your goal is to increase profit or volume, the brand creates demand and is a source of competitive advantage for your business. However, a company's brand design must have a good positioning, because the lack of clear and convincing ideas for the brand often produces confusion among the main audiences with different messages.